We are brand activation and pop-up architects.
We partnered with the Roger Smith Hotel to convert a once underutilized storefront into a revolving pop-up space. Ever since, brands looking to pop-up in NYC have experienced what Time Out NY deemed "our favorite revolving storefront" in 2011, including Simon Carter London, Susan Suh, KTCollection and MacKenzieChilds.
We curated our first West Coast pop-up experience by partnering George Michael Long Hair, Johnnie-O, Heather Belle, Tieks by Gavrieli and Katini Bikini. A portion of all designer sales went to support My Friend's Place, a non-profit organization that assists homeless youth to build self-sufficient lives.
The founders of ID Pop Shop at Chelsea Market engaged us to develop and execute the marketing and media outreach for an experimental pop-up experience that is now a permanent store. Today, ID POP's success can be attributed to a robust social media presence and media coverage that include Time Out NY, RackedNY, CBS Best of NY, to name a few.
Due to the success of RSPOP, a second revolving storefront called RSPOP[+] opened, to offer the opportunity for brands to test and market a midtown New York location. We work with art, beauty and fashion brands including Guam Beauty Mud, NFP Studio, K-Kane Jewelry, and Johnnie-O.
With continued success and momentum, we worked with the Roger Smith Hotel to re-brand another underutilized space into a third revolving storefront called The Corner. Artisan Bazaar immediately took residence and the pop-up experiences since have included Prince Tennis & Apparel, A Touch of Spain with Bein Fashion, Ariana Rockefeller and more.
TheStorefront.com co-founders Erik Eliason and Tristan Pollock tapped our founder, Melissa Gonzalez, to join the advisory board. As an innovative online marketplace that matches businesses with landlords seeking to fill short term retail vacancies, we collaborate to enter new markets, as well as to consult with new clients.
J.Hilburn, one of the fastest growing luxury menswear brands, sought us out when the online company chose New York City to unveil their first ever retail location. We collaborated with J.Hilburn to create the company's first branded store experience, which captured coverage from WWD, Time Out NY, RackedNY, Esquire and Menswear Dog.
Lionesque Group joins forces with Manufacture New York to produce Launch NYC. Transforming 5,000 square feet into a state-of-the art runway with luxurious retail and showroom space in New York's Flatiron District, this ground-breaking initiative is changing the game for independent designers during the bi-annual New York Fashion Week.
For Fall-Winter Fashion Week 2014, Mash+Studio & Native LDN tapped us for the first beauty-industry pop-up shop that only accepted social posts as currency. Over its three-day run, the Tweet Shop garnered thousands of social posts, created 40+ million impressions, and was covered by dozens of top-tier media publications, including Elle, Vogue, TIME Magazine and Mashable.
The Lionesque Group partners with the Refinery Hotel, located in the Fashion District and a block away from Bryant Park. The entrance loading dock has been transformed into The Hatbox, a raw, industrial gallery space that will serve as a blank canvas for curated art, fashion, and cultural programming, centered in the heart of New York’s creative hub.
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We work with you to develop the goals and a vision for your branded pop-up retail experience.
Once your concept is established, we oversee project management to ensure effective execution.
We develop and execute strategies that result in the most effective amplification of your brands reach.
We leverage our relationships to secure partnerships and sponsors for your pop-up retail experience.
We have produced over 60 pop-up retail experiences in New York City, Los Angeles and the Hamptons.
The Lion'esque Group was founded in 2009 by pop-up pioneer Melissa Gonzalez, who is also a co-founder of The Market, a series of revolving storefronts in midtown Manhattan.
Melissa is also on the advisory board of TheStorefront.com, giving us advantageous access to available, vacant, short-term commercial spaces and cutting edge retail technologies.